Field at sunset

Ensuring Data takes its rightful place in the Agricultural toolbox

November 2023
Last week we saw the man who bought Twitter say that Artificial Intelligence would make work optional. I am pretty sure he has never battled with the multiple challenges of harvesting or establishing crops in an ever more turbulent climate. It is inevitable that AI will, in time, influence agriculture ever more and I will be the first to applaud when it can deal with slugs or blackgrass with precision accuracy on saturated soils!! Read more...
Sarah Bell on the farm

How Can Farmers Share Data With Confidence?

December 2022
Data is touching the whole industry. The mere mention of it leaves some people cold, some perplexed. But collecting and sharing data is becoming increasingly unavoidable in farming. There are more and more demands for intelligence, analytics and data sharing in the food supply chain’s drive for greater efficiency and sustainability. Read more...
Close up if oilseed rape growing in a field

Agribusiness needs to keep pace with rapid changes in farming

September 2020
Farming is moving faster than policy and business at the moment. Rather than being at a crossroads as is often suggested, farmers are on a fast-moving motorway, and they are doing everything they can to avoid running out of fuel. Read more...
Crop harvesting

Ingredients and the supply chain: how to protect yourself against Brexit uncertainty

March 2019
British Agriculture faces an uncertain future. Whether you crossed the box for Leave or Remain in the EU referendum, there is one paradoxical certainty ahead of us all: change. Read more...
Wheat field

The Data Taboo in Agriculture

March 2019
Heard the one about the farmer who couldn’t decide what was best for his business and asked all of his neighbours within a ten mile radius whether or not he should go organic? Read more...